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Etsy’s OpenAI partnership is ‘an early foothold’ in generative AI shopping, incoming CEO says

Etsy’s OpenAI partnership is ‘an early foothold’ in generative AI shopping, incoming CEO says

06

November

2025

The work with OpenAI is a bet on the future of the channel. Agentic visits represent “a small slice of e-commerce traffic,” but share is growing, Kruti Patel Goyal said.

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