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E.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1B

E.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1B

29

May

2025

Citing a “very high bar for M&A,” CEO Tarang Amin said the retailer only makes acquisitions when it’s a clear win-win, as with its 2023 purchase of Naturium.

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